Downtown Wareham Village has long been a place of potential—situated at the heart of our community, filled with history, and brimming with opportunities for growth. However, like many small towns, Wareham has faced the challenge of long-term vacant storefronts, which can dampen the energy of an otherwise thriving district. To address this, the Town of Wareham, through the Wareham Redevelopment Authority (WRA), has been working on an application for the Massachusetts Vacant Storefronts Program (MVSP) that they hope will serve as a catalyst for new businesses and breathe fresh life into downtown.
The MVSP Program: A Tool for Economic Growth
The MVSP is a state initiative designed to incentivize businesses to move into long-vacant commercial spaces. By providing refundable tax credits, the program lowers the financial burden on entrepreneurs, making it more feasible for them to establish operations in underutilized areas. The MVSP operates under Massachusetts’ One Stop for Growth program, a comprehensive state initiative designed to streamline economic development efforts by consolidating multiple grant and incentive programs. By integrating MVSP within this broader framework, Wareham can access additional resources and funding opportunities that support downtown revitalization, making it a more attractive destination for business investment.
“Wareham’s downtown has incredible potential, and we’re committed to ensuring that these storefronts are not just filled, but filled with businesses that enhance our community,” said Dan Butler, Director of the WRA. “By leveraging programs like MVSP and working closely with property owners, we’re creating opportunities for businesses to thrive and residents to benefit from a more vibrant town center.”
Wareham’s Storefront Revitalization Strategy
Recognizing the potential impact of the MVSP program, the WRA has taken a proactive approach to ensuring Wareham benefits from this opportunity. The town’s Storefront Revitalization Strategy includes targeted marketing, financial incentives, public-private partnerships, and community engagement efforts, all designed to make Wareham a more attractive destination for businesses.
Some of the key initiatives within this strategy include:
- Targeted Marketing Campaigns: Through platforms like Discover-Wareham.com, the town is actively promoting its available commercial spaces, showcasing the advantages of setting up a business in town.
- Partnerships with Property Owners: The town is working closely with landlords to highlight high-visibility vacancies and ensure spaces are move-in ready for new tenants.
- Financial Incentives: In addition to the MVSP tax credits, Wareham is exploring town-level incentives, such as grants and reduced permit fees, to further encourage business growth.
- Community Engagement: Through outreach events and public forums, Wareham is ensuring that its downtown revitalization efforts reflect the needs and desires of residents and business owners alike.
Highlighted Vacant Storefronts
Each of these storefronts presents unique opportunities to introduce vibrant businesses that align with Wareham’s economic goals. Potential businesses that could thrive in these spaces include retail and specialty shops, dining and food services, arts and entertainment venues, professional and service-based businesses, and tourism or outdoor recreation companies. These businesses would not only fill critical gaps in Wareham’s commercial landscape but also enhance the town’s appeal to both residents and visitors, fostering long-term economic growth.
The Path Forward: Filling Storefronts by 2026
The WRA has set an ambitious but achievable goal: to have at least half of its identified vacant properties occupied by 2026. The town is working diligently to connect with entrepreneurs, investors, and property owners to make this vision a reality. With the MVSP program as a key incentive, and a strategic revitalization plan in place, downtown Wareham is on its way to becoming a thriving commercial and cultural hub again.
For those interested in bringing their business to downtown Wareham, now is the time to explore the available opportunities. With financial support, a supportive community, and a clear strategy for growth, Wareham is proving that with the right tools and vision, vacant storefronts can be transformed into vibrant spaces that benefit everyone.
Are you a business owner looking for a new location? Learn more about Wareham’s commercial opportunities and how the MVSP program can help by filling out our contact form!
